Link building is one major aspect of search engine optimization that is mostly unknown, done wrong most of the time, and is crucial to a good SEO campaign. In this quick guide, we’ll go through what link building is, and how it can benefit your site.
We’ll start with the benefits backlinks then talk about some use cases, and finally we’ll go over some strategies you can use. This will give you an overview of the basics of link building SEO.
What is Link Building?
Link building is the process of getting links to link to your site. Some link builders feel that writing the best articles will help them get links, but it doesn’t always work. Unless you specifically try to get links or have your own method, it may be hard for you to do so.
The focus for link building is on quality and relevancy of links. Also, diversity of links plays a significant role in search engine ranking. In the past, google didn’t care about link quality but now it has more of an emphasis.
Benefits of Link Building
In general, the popularity or authority of a site is determined by the number of links pointing to it. It helps google determine what your authority is like online.
If your site is newer or doesn’t have as many links, it is always advisable to spend more time on link building so that you will have more exposure on search engines across your site.
Incoming links from an authority site are rewarded in Google Search. Effective link building doesn’t mean building unlimited links; it means getting quality, relevant links from sites that google trusts.
Some benefits of link building:
- More people seeing your services, products, and blogs
- High-quality incoming links mean your site will be admired as a valuable resource by google. Sometimes you’ll even get other links from it.
- Link building helps in getting your new pages in search results quicker.
Possible Link Building Strategies
Link building can be performed with many strategies:
- Writing the best content on a topic
- Writing statistic based content
- Guest posting on other sites
- Images and graphics
- Commenting on blogs and forums
- Social media sites
There are many other strategies that people follow, but it’s always advised to make a plan for your link building.